Issa Rae’s production company, HOORAE, is celebrating the success of its debut film, One of Them Days, and is already considering the possibility of a sequel.
The film, starring Keke Palmer and SZA, has been well-received by audiences and critics alike, earning over $11 million at the box office during its opening weekend and receiving positive reviews for its portrayal of Black female friendship and humor .
Rae and her team are currently focusing on the film’s marketing campaign, which has been described as “scrappy” yet effective. The team is leveraging social media platforms and grassroots efforts to build buzz and engage with audiences directly. Rae’s hands-on approach to marketing reflects her commitment to authentic storytelling and community engagement .
Looking ahead, Rae is exploring opportunities to expand the One of Them Days universe. While no official plans have been announced, the film’s success has opened doors for discussions about potential sequels or spin-offs. Rae’s vision for HOORAE includes developing diverse and inclusive narratives that resonate with audiences, and One of Them Days serves as a promising foundation for future projects .
As HOORAE continues to grow, Rae remains dedicated to producing content that reflects her values and connects with viewers on a personal level. The success of One of Them Days marks a significant milestone for the company and sets the stage for more innovative and impactful storytelling in the future.
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