Warner Music has announced a strategic partnership with Anjula Acharia to establish a new South Asian music label, aiming to amplify underrepresented voices from the South Asian diaspora. The label will focus on discovering and promoting emerging artists from South Asia and its global diaspora, encompassing a diverse range of genres and cultural influences.
Anjula Acharia is a seasoned entrepreneur and investor with a strong track record in the entertainment industry. She is the founder of DesiHits, a multi-platform media company that produces and distributes fusion entertainment content aimed at the South Asian diaspora. DesiHits has collaborated with major artists and brands, including AR Rahman, The Pussycat Dolls, and Warner Music Group, to create original content that bridges Western and South Asian cultures .
This partnership aligns with Warner Music’s commitment to diversifying its global roster and tapping into the growing influence of South Asian culture in the music industry. By leveraging Acharia’s expertise and network, the new label aims to provide a platform for South Asian artists to reach a broader audience and achieve international recognition.
The label’s launch is expected to contribute to the evolving landscape of global music, highlighting the rich and diverse musical traditions of South Asia.
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