In an exciting announcement, Cenat shared that fans will have a chance to participate in the project. He said that 20 people will each receive $15,000 to contribute short video clips for the music video. Fans are invited to submit creative ideas in clips lasting between 30 seconds and one minute.
During the live stream, Cenat encouraged his audience to get involved. He said, “Y’all also get to play a part. We are choosing somebody who loves me. Everybody who loves directing, everybody who loves to come up with treatments. 30 seconds to a minute of an idea of what y’all got.” He provided an email address for submissions and set a deadline of May 24, 2025.
Drake confirmed the collaboration by sharing Cenat’s announcement on social media with the caption, “CALLING ALL VI$$$IONARIES.” According to Cenat, participants can choose any segment of the song to focus on. The selected clips will then be combined to create the full-length music video.
Submissions should be sent to [email protected] by the deadline. This unique opportunity allows fans and aspiring directors to work alongside two major artists on a high-profile project.
Below is a tweet from Akademiks TV highlighting the challenge:
Akademiks TV @AkademiksTV · May 18, 2025
Kai Cenat will be directing the music video to Somebody Loves Me and Drake announced a challenge:
20 people will get $15K to direct a SOMEBODY LOVES ME video between 30 seconds and 1 minute long
Potential directors can pick whatever time stamp in the song they want to bring to… pic.twitter.com/SVBGlgWkmp
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