Toronto-based Underknown is set to launch a new FAST streaming channel inspired by the long-running magazine Popular Science. This channel will be available on various platforms, including FUBO, Plex, Sling Freestream, Vizio, and Local Now.
Key Features of the Channel
Live Rocket Launches: The channel will provide live coverage of rocket launches, offering viewers real-time access to significant space events.
Spaceflight Programs: It will serve as a broadcasting hub for series like “This Week in Spaceflight” and “Starbase Update” from NASA Spaceflight, providing in-depth insights into space exploration.
YouTube Creators: The channel will feature content from popular YouTube science creators such as Hacksmith and Complexly, along with productions from Underknown, including “What If,” “How to Survive,” “Animalogic,” and “Aperture.”
Statements from Key Figures
Steve Hulford, CEO and co-founder of Underknown, expressed enthusiasm for the project, stating, “We’re thrilled to bring the storied Popular Science magazine to its own TV channel, extending its legacy of reliable storytelling and innovation. By integrating top science brands from YouTube, TV, and film, we’re creating a place where storytelling meets discovery.”
Annie Colbert, editor-in-chief of Popular Science magazine, noted, “For more than 150 years, Popular Science magazine has always strived to demystify the world around and ahead of us to make science accessible to everyone. By partnering with Underknown to bring Popular Science to TV screens everywhere, we have an incredible opportunity to present new and exciting content and engage with audiences in a new way.”
Partnerships and Management
The Popular Science brand is owned by Recurrent Ventures Inc., which is licensing it for the new channel. The launch is being managed by acTVe, a company specializing in FAST channel management, which will also oversee the technological infrastructure.
Geoff Clark, CEO of acTVe, highlighted the potential of the partnership, saying, “Underknown’s exceptional content and taste, combined with Popular Science’s renowned brand, created the perfect formula for a premium streaming network.”
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