Taylor Swift is a leading figure in pop music and culture. Known for selling out stadiums and boosting NFL viewership, she is one of the most influential personalities in the world. Ismael El Qudsi, Co-founder and CEO of SocialPubli, an influencer marketing platform, suggests that influencers can learn valuable lessons from Swift’s marketing strategies to build their own dedicated followings.
Cultivate Relationships And Community
Taylor Swift excels at making her fans feel special. In her early albums, she included hidden messages in the lyrics that fans could decode. For example, her song “Enchanted” contains a secret message referring to Adam Young, the musician she met that night.
Swift also invites superfans to her home for “secret sessions,” where she plays new songs and serves homemade cookies. This creates a unique bond between her and her fans.
How Influencers Can Emulate Taylor:
Influencers should aim to be relatable and friendly, sharing behind-the-scenes glimpses of their lives. While it’s impossible for every influencer to invite fans into their homes like Swift does, they can create opportunities for engagement through live Q&As or exclusive content for followers.
Embrace Reinvention
In her album Reputation, Swift sings, “I rose up from the dead. I do it all the time.” She has successfully reinvented herself from a country singer to a pop icon, keeping her audience engaged through constant evolution. Whether it’s surprise album drops during the pandemic or unexpected releases like the Eras Tour streaming version, she adapts to changing times while remaining relevant.
How Influencers Can Emulate Taylor:
In a crowded online space, influencers can stand out by trying new things while staying true to their brand. For instance, Tyler Bergantino gained popularity by showcasing his height alongside fellow influencer Gabby Gonzalez. Their chemistry led to viral content and attracted corporate sponsors.
Influence by Association
Swift collaborates with artists across various genres, which helps her reach new audiences. Collaborations with musicians like Kendrick Lamar and Lana Del Rey have expanded her fan base. Similarly, musicians who open for her often see increased visibility.
For example, Travis Kelce’s podcast gained a million additional views after news of his relationship with Swift surfaced.
How Influencers Can Emulate Taylor:
Influencers should seek partnerships with others who share similar audiences. Collaborations can enhance visibility for both parties involved. Brands can also benefit by researching influencers whose demographics align with their target market.
Relatability and Authenticity
Despite not following anyone on social media, Swift maintains high engagement rates by posting relatable content. Her pandemic posts featuring wine and cats resonate with fans. Additionally, when she interacts with fans by liking or commenting on their posts, it generates buzz and further engagement.
How Influencers Can Emulate Taylor:
Authenticity is key; influencers should focus on sharing genuine stories that reflect their values. This approach fosters connections with audiences without relying solely on data analytics. Micro-influencers can thrive by building strong relationships with smaller audiences who feel deeply connected to them.
Conclusion
Taylor Swift has transformed the music industry and how we connect with celebrities. Influencers can capture some of that “Swiftie magic” by engaging the right audiences and creating compelling content. By fostering relationships and staying authentic, they can build sustainable connections that keep followers engaged over time.
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