Kim Kardashian has teamed up once again with Beats, an Apple-owned brand, for a new line of Studio Pro headphones. This collaboration marks Kardashian’s second project with Beats, following their previous successful venture.
The new collection introduces three colors for the Beats Studio Pro over-ear wireless headphones, named Moon, Dune, and Earth. These shades were chosen to reflect Kardashian’s signature style and color palette.
In a press release, Kardashian expressed her enthusiasm for the collaboration, stating, “I’m thrilled to bring these three stylish colors to Beats’ iconic headphones. These headphones have always been a fashion statement, and I’m eager to see how everyone incorporates them into their looks.”
To promote the launch, Kardashian appeared in a campaign with Tonight Show host Jimmy Fallon. The comedic commercial features a playful competition between Kardashian and Fallon, determining who should be the face of the next Beats collaboration. Kardashian emerged as the winner, with the announcement made during Fallon’s Wednesday night show.
Kardashian co-founded the shapewear and clothing brand Skims in 2018. Known for its neutral tones, Skims aligns perfectly with the new Beats collection. The brand has gained significant popularity and was valued at $4 billion in 2023, according to Forbes.
Beyond her business ventures, Kardashian has also ventured into acting. She recently appeared in the 12th season of Ryan Murphy’s anthology series, American Horror Story: Delicate.
Kardashian is set to return to scripted television in the upcoming Hulu legal drama All’s Fair. She will play a top divorce attorney at a female-led law firm and is also an executive producer on the project. Additionally, she has signed a first-look deal with 20th Television to develop scripted series, including an adaptation of her friend La La Anthony’s book The Love Playbook: Rules for Love, Sex and Happiness, with Kenya Barris as the series creator.
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